Wednesday, December 19, 2012

Hapari Swimwear Experiences Rapid Growth Despite Vacillating Economy

The past two years have meant exponential growth for Hapari, a manufacturer and retailer of chic tankinis. After expanding into the wholesale market in 2010, the tankini swimwear company's products are now worn by customers in 58 countries and territories across the world.

In the last year alone, Hapari witnessed a 137% growth in online sales alone, which is in addition to the wholesale channel that has a newly appointed wholesale rep manager in Makay Tautu.

"We attribute our substantial growth to several factors," said John Curry, director of operations at Hapari. "Because we offer our swimwear at such a competitive price, customers are always surprised by the high quality construction that surpasses their expectations. Customer referrals have fueled the popularity of our product, and when that is combined with the success of our website, we get the burgeoning growth that we've been experiencing."

Unveiling new styles of plus size swimwear, junior's swimsuits and more, Hapari recently added fresh designs for 2011. With over a dozen new prints, the company has expanded its selection of clothing that accompanies swimwear, such as cover shorts and skirts. To stay ahead in the industry, Hapari attends swimwear trade shows in order to spot new trends and meet sales representatives, designers and manufacturers.

"We're tremendously energized by our past growth and hope that it allows us to do even more in the future," said Curry. "Our team is propelled b women's jackets y creativity and focused on customer service, so when we look towards the future of the company, we have nothing but exciting things ahead."

About Hapari
Hapari Swimwear makes swimsuits and long tankinis that are stylish and comfortable for all body types, enhancing the curves women want while hiding those they don't. The versatile swimwear can be mixed and matched with any top and bottom so that women get the perfect fit. The company began when two designer mothers took their dissatisfaction with women's swimwear and turned it into a passion. Hapari's modest swimwear has body-shaping secrets that enhance the female figure and allow every woman to feel confident and beautiful in her swimsuit.

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