Debenhams has announced that sales of a dress ring have sky rocketed due to uncanny likeness to the royal version, following the announcement of Wills' and Kate's engagement last week.
Although the department store's version is a slightly different hue compared to Kate's engagement ring, it is identical in every other way except from the price - it is currently on sale for ?6.
The stone cluster ring has been one the department store's best selling styles for two seasons but has seen a massive 312% boost as customers identify it as very similar to the royal engagement ring.
Carie Barkhuizen, Debenhams PR manager, commented: "Even though it's a slightly different colour, this regal ring is sure to have a long and successful purple reign. It's clear that our customers want to feel like a princess for a fraction of the price - and for ?6 it's a royal bargain.??
"We are monitoring sales this week. If the ring continues to sell as it has over the last week, we will be looking to increase stock levels in the run up to Christmas."
The Vicenza ring is made from coloured glass surrounded by diamantes.?
Following the engagement announcement, Debenhams buyers were flung into frantic planning sessions to develop commemorative product in time for the royal wedding.
Carie Barkhuizen continued: "Kate and William's wedding will be a special day for the country and the world. All of our departments including home, lingerie and women's wear are considering ways to mark the occasion."
About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including women's fashion, women's jewellery (http://www.debenhams.com/women/jewellery), women's rings (http://www.debenhams.com/women/jewellery/rings), women's engagement rings (http://www.debenhams.com/women/jewellery/rings/engagement-rings), men's wear, kid's clothing, home, perfume gifts and health and beauty.
Debenhams is the second largest department store chain in the UK.
Debenhams operates 167 stores in the UK, Republic of Ireland and Denmark, comprising 154 full department stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries. Debenhams online store can be found at Debenhams.com, where shoppers can find out all about the latest products to reach Debenhams's via Debenhams TV.
Carie Barkhuizen
Debenhams P women's jackets R Manager
33 Wigmore Street
London
W1U 1QX
020 7408 3298
http://www.debenhams.com
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